ANDREA LITTLE

Experience Strategy + Research + Design

As a senior designer, I craft intuitive solutions grounded in data and behavioral insights. With a relentless curiosity, I navigate ambiguity and turn complexity into clarity by always asking “why” and “what if”.

As part my role at Manulife, I led experience design for high-impact campaigns and core sections of the evolving Manulife.ca website. My work drives experience refinement and plays a pivotal role in advancing strategic initiatives that elevate user engagement, streamlines navigation, and shapes intuitive digital experiences that elevate the brand.

Throughout my portfolio, you’ll see work that reflects thoughtful execution and meaningful impact. I’m proud of what I do — but even more proud of the impact it creates. Because at the heart of every interaction is a person, and I never forget that... because A Little UX goes a long way. 😉

Typewriter Intro

RECENT WORK

  • Manulife Vitality

    B2C Web Experience Optimization

    A redesigned customer-facing web experience for Manulife Vitality—a behavioral insurance program that rewards healthy life choices—focused on resolving key user pain points and making it easier for customers to find the information they need.

    🔒 View Work

  • PlanEasy.ca

    Feature Integration: Profile Dashboard

    An independent fee-for-service financial planning service wanted to enhance the user experience by simplifying and streamlining the data collection process for users while also eliminating the need for time-consuming and manual data entry.

    🔒 View Work

  • Unburden

    Mobile App Design

    A conceptual decluttering assistance app created to facilitate the scheduling and management of decluttering tasks and help increase the success of users looking to eliminate excess items from their home and life.

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  • GHD Digital

    3D Environmental Data Visualizations

    Interactive data models that bring analytical environmental data to life and support engineering teams with visual data-centric solutions through improved engagement and information retention.

    View Work

  • Manulife Plan & Learn

    B2C Blog Refresh

    A refreshed blog experience designed to deliver expert content that helps customers feel more in control of their health and financial wellness — featuring an updated look and improved navigation for easier access to insights.

    🔒 Coming Soon