ABOUT ME
… A Little introduction
I’m Andrea — a Senior Experience Designer crafting human-centred solutions with clarity and edge.
I turn research into strategy, strategy into design, and design into impact. Whether leading projects at Manulife or teaming up with small, independent businesses, I align user needs with business goals to build products people actually want to use.
I thrive in collaborative spaces where ideas flow, feedback fuels creativity, and laughter makes the process better.
Beyond the screen: I enjoy playing with my dog furry goblin Badger, yoga and pilates, digital illustration, and coffee-powered people watching with friends.
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MY VALUES
These are the principles I bring to every project, every collaboration, and every pixel. They reflect how I think, how I work, and what I care about most when designing experiences that matter.
Think Strategically and Design with Heart
Design is never just about screens—it's about people.
I approach design as a problem-solving discipline. Every decision is grounded in context; user needs, business goals, and long-term impact. I love connecting the dots between insight and execution, and crafting solutions that make sense and move the needle.
Ultimately, I want users people to feel seen, supported, and empowered.
Stay Curious and Keep Learning
I ask questions. I dig deeper. I challenge assumptions, and I explore the “why” behind the “what.”
Curiosity fuels my process, from user research to prototyping, and keeps me open to unexpected insights.
I believe the best ideas come from listening, learning, and staying humble enough to be surprised.
Create with Imagination
I design with clarity, creativity, and purpose.
Imagination isn’t just for aesthetics, it’s how I solve problems, explore possibilities, and connect ideas across systems. I use visual storytelling to make complexity feel intuitive, and strategy to ensure every design decision supports user needs and business goals.
From playful iconography to holistic UX flows, I bring curiosity and intention to every challenge, crafting experiences that resonate, guide, and make sense.
EDUCATION +
ASSOCIATIONS
CXPA
Member | 2024
The Customer Experience Professionals Association is an independent global non-profit organization dedicated to supporting the customer experience profession.
d.MBA
Certificate Program | 2024
The d.MBA is a business course made specifically for designers, covering all relevant business topics while honouring the practices of human-centered design.
UXPA
Member | 2018
The User Experience Professionals Association supports professionals who research, design, and evaluate the user experience of products and services.
Springboard
UX Design Program | 2018
A self-paced program where students receive one-on-one mentoring, and are required to complete an independent capstone project.
OACETT
Certified Technician | 2009
Ontario’s certifying body for engineering and applied science technicians and technologists. A non-profit, self-governing association.
Interaction Design Foundation
Member | 2017
The IDF is an independent non-profit initiative with the goal of raising global design education to an Ivy League standard.