I’m Andrea — an Experience Designer crafting human-centered solutions with clarity and edge.
I turn research into strategy, strategy into design, and design into impact. Whether leading projects at Manulife or teaming up with startups, I align user needs with business goals to build products people actually want to use.
I thrive in collaborative spaces where ideas flow, feedback fuels creativity, and laughter makes the process better.
Beyond the screen: I enjoy yoga, archery, illustration, and coffee-powered curiosity.
My Values
These are the principles I bring to every project, every collaboration, and every pixel. They reflect how I think, how I work, and what I care about most when designing experiences that matter.
Think Strategically and Design with Heart
Design is never just about screens—it's about people.
I approach design as a problem-solving discipline. Every decision is grounded in context; user needs, business goals, and long-term impact. I love connecting the dots between insight and execution, and crafting solutions that make sense and move the needle.
Ultimately, I want users people to feel seen, supported, and empowered.
Stay Curious and Keep Learning
I ask questions. I dig deeper. I challenge assumptions, and I explore the “why” behind the “what.” Curiosity fuels my process—from user research to prototyping—and keeps me open to unexpected insights. I believe the best ideas come from listening, learning, and staying humble enough to be surprised.
Create with Imagination
Creativity is my spark. I love exploring new ideas, pushing boundaries, and bringing energy and originality to every collaboration. I’m not afraid to take risks, and I’m always looking for bold, thoughtful ways to solve problems and spark delight.
I believe bold ideas are grounded in data-driven strategies and are what make experiences memorable.
Education and Associations
CXPA
Member | 2024
The Customer Experience Professionals Association is an independent global non-profit organization dedicated to supporting the customer experience profession.
d.MBA
Certificate Program | 2024
The d.MBA is a business course made specifically for designers, covering all relevant business topics while honouring the practices of human-centered design.
UXPA
Member | 2018
The User Experience Professionals Association supports professionals who research, design, and evaluate the user experience of products and services.
Springboard
UX Design Program | 2018
A self-paced program where students receive one-on-one mentoring, and are required to complete an independent capstone project.
OACETT
Certified Technician | 2009
Ontario’s certifying body for engineering and applied science technicians and technologists. A non-profit, self-governing association.
Interaction Design Foundation
Member | 2017
The IDF is an independent non-profit initiative with the goal of raising global design education to an Ivy League standard.